AIGA’s New Movement Ropes In Pentagram, IBM, To Double Female Roles In Design

By Prosyscom
In March 16, 2018
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Background image by DesignTAXI. Images provided by AIGA

The American Institute of Graphic Arts (AIGA)—the largest and longest-standing design association in the US—has launched ‘Double or Nothing’, a bold project that aims to double the number of women leaders in the design industry and counter the gender pay gap.

Led by AIGA’s ‘Women Lead Initiative’, the movement sees head honchos from Pentagram, Blue State Digital, Decker Design, Lippincott, IBM, and Quartz step up to combat gender biasness in design.

The website will continually load content such as toolkits, career advice, and inspiring tidbits of women who have excelled in the industry.

According to the association, 53.5% of the industry are females, but only four to 11% have leadership roles.

“[A]fter five to 10 years, there is a lack of mentorship, celebration of female work, support for mothers, and equal pay,” said Lynda Decker from Decker Design, who co-chairs the ‘Woman Lead Initiative’. “At this state… women often do not feel empowered to negotiate pay and the position they deserve or are reluctant to ask for guidance. We want that to end.”


Screenshot via AIGA

Pentagram conceptualized the campaign’s name, brand identity, voice and web design. “We’re working to empower women to have a stronger path toward getting what they want and deserve,” expressed Pentagram Partner Emily Oberman.

“To that end, we’re looking for companies to make a public pledge of commitment and to be held accountable for meeting goals. You can bet that savvy designers will be drawn to those companies working to ensure inclusivity and balance.”

Image provided by AIGA via GIPHY

IBM will establish a set of best practices and “tangible commitments” to encourage companies to spur progress for female creatives.

“IBM has a commitment to diversity and equality in all of our practices and we’re thrilled to be a launch partner with AIGA in this important initiative,” addressed Doug Powell, Distinguished Designer at IBM.

You can pledge for female empowerment in design over at the ‘Double or Nothing’ website.

Image provided by AIGA via GIPHY

[Images provided by AIGA]

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