Apple’s WWDC Artwork Has Creatives Wondering If It’s Departing From Flat Design

By Prosyscom
In March 15, 2018


Image via Apple Newsroom

This week, Apple announced that this year’s Worldwide Developers Conference (WWDC) will be held in June at San Jose. The event aims to introduce guests to Apple’s newest OS features and updates.

The teaser artwork for 2018’s conference features an all-white getup with glossy, elevated elements—a refreshing change from the flatter aesthetics of the years before.

The surprising 3D look has left creatives guessing if Apple is finally moving on from flat design, a theme that has stuck since iOS 7.

“Hopefully, it marks the start of a UI refresh for Apple’s software!” tweeted graphic design studio Brio Media.

Twitter user Koby Lementino mused, “A lot of rumors circulating around the design of the WWDC wallpaper design from Apple. Maybe a new design in iOS 12? Hope so!”

It’s better to take the promotional artwork with a pinch of salt, though. Designs from past years were not accurate depictions of what Apple eventually brought to iOS or MacOS.

If anything, the 3D look could be a hint that Apple is diving deeper into AR. Designers have also speculated that the company might be creating a universal design language system for iOS and MacOS, which corroborates with a rumor that surfaced three months ago.

Check out some responses from the creative community. Do you think Apple’s campaign implies at a massive UI redesign?

[via Twitter, cover image via Apple Newsroom]


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