Deliveroo Sets Up Edible Billboard That Gives You A Taste Of Its Brand Message

By Prosyscom
In March 15, 2018


Video screenshot via Campaign

Deliveroo believes there’s no better way to connect with each other than through good food.

For its latest campaign titled ‘Eat More Amazing’, the food delivery service has built a billboard mosaicked with 2,000 free burgers in Shoreditch, London to “interact with more consumers,” described Emily Kraftman, Deliveroo’s Head of Marketing.

The giveaway was also a celebration of the company’s 10-millionth burger delivery in the UK.

Kraftman added that the move would help Deliveroo connect with customers face-to-face, rather than behind a digital screen.

“[A]ctually physically bringing that to life and having a chance to interact with people and giving them great food feels like a really important part of that strategy,” said Kraftman.

Video via Campaign

[via Campaign, video and cover image via Campaign]


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