Estimated Average Lifespan Of Apple’s Products, Revealed In New Test

By Prosyscom
In March 2, 2018


Image via Anna Hoychuk /

Analyst Horace Dedlu, Founder at Asymco, has conducted a test that apparently reveals the estimated lifespan of Apple’s products, including iPads, Mac computers, and Apple Watches.

To make the gauge, Dedlu subtracted the number of active Apple devices—disclosed at this year’s Q1 earnings call—from the cumulative number of products sold.

He explained that a device’s average lifespan can be determined if the number of products sold at a period of time equates to the number of products that have retired in another year.

For example, the researcher discovered that the number of Apple products sold in the third quarter of 2013 was equal to how many products retired in Q4 of 2017. From here, you can assume that 2013 devices died in 2017, and that’s when users went to replace them with new ones.

Using this formula, Dedlu estimated the average lifespan of Apple’s products to be a little over four years.

“The lifespan is thus estimated at the time between now and Q3 2013 or 17 quarters or about four years and three months. Note that cumulative devices sold includes Macs, iPhones, iPads, Apple Watches and iPod touch.”

[via The Next Web, cover image via Anna Hoychuk /]


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