Fashion Brand Creates Custom PANTONE Color To Protect The World’s Polar Bears

By Prosyscom
In March 2, 2018
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Outerwear brand Canada Goose has partnered with the PANTONE Color Institute to forge a special shade called ‘PBI Blue’.

The vibrant, royal blue was created to celebrate the brand’s 10-year relationship with Polar Bears International (PBI), an organization that works to protect polar bears and their habitat.

The customized PANTONE shade will be featured on Canada Goose x PBI’s capsule collection of parkas, accessories and jackets for adults and children.

Vice President of PANTONE Color Institute describes ‘PBI Blue’ as buoyant and uplifting, as the hue directly reminds people of nature and the eco-system.

Canada Goose will be donating US$50 from the sale of each ‘PBI Blue’-colored jacket to fund the research and advocacy of polar bears.

[via PR Newswire, images via Canada Goose]

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