Helvetica Alternative With 84 Styles Makes Hipsterism A Coveted Aesthetic Again

By Prosyscom
In March 19, 2018


Screenshot via GT America

An awe-inspiring microsite displaying how a hip, old school-like typeface can be applied and styled has been the talk of the design community in the past week.

Created by Swiss type designer Noël Leu and London-based graphic designer Seb McLauchlan, the ‘GT America’ typeface aims to find the missing link between American Gothic and European Grotesque genres.

Thanks to its semblance of Swiss typography, the contemporary and highly versatile ‘GT America’ makes a refreshing alternative to Helvetica. The typeface comes in 84 styles with six widths and seven weights, ensuring that your visual identity remains intact throughout.

The flexible system was introduced in 2016, but Grilli Type—the provider of the typeface—has only recently dedicated a site for it. Here, you’ll be able to see the numerous ways ‘GT America’ can be used; and even if you’re not on the lookout for a grotesque sans serif, you’ll likely be inspired by the samples and animations that grace the website.

“Repeat after me: I pledge allegiance to the flags of ‘GT America’, and to the foundry for which they stand, many glyphs in one font, indivisible, with spacing and kerning for all,” the landing page wittily describes.

Check out a few ways ‘GT America’ can be applied and see the full eye-catching display here.

Screenshot via GT America

Screenshot via GT America

[via GT America]


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