H&M Apologizes After Including Artist’s Work In Campaign Without Permission

By Prosyscom
In March 16, 2018
126 Views

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Image via H&M

H&M has been up against the wall with graffiti artist Jason ‘REVOK’ Williams and various creatives after claiming that his artwork, which was included in the backdrop for one of its campaigns, could not obtain copyright protection.

Williams sent a cease-and-desist letter to the brand, ordering it to tear down all promotional materials that featured his mural. H&M declined, hitting back with a lawsuit that insisted the painting qualified as vandalism; illegal art could not be copyrighted.

The justification of the artist not owning the rights to his own work understandably hasn’t settled well with the creative community. A handful, such as KAWS and art director Tony Futura, have reacted to H&M’s lackluster response.

Remarkably, H&M dropped the case on Thursday, recognizing that it offended “the creativity and uniqueness of artists” and should have handled the matter better.

“As a result, we are withdrawing the complaint filed in court. We are currently reaching out to the artist in question [Williams] to come up with a solution… as always, your voice matters to us.”

[via Highsnobiety, cover image via H&M]

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