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McDonald’s Inverted Logo To ‘Celebrate’ Women Worldwide Receives Backlash

By Prosyscom
In March 12, 2018


Image via Bikeworldtravel /

McDonald’s made headlines after it decided to invert its iconic Golden Arches logo from an “M” to a “W” in honor of International Women’s Day.

Wendy Lewis the brand’s global diversity officer, wrote on Medium that the move was to celebrate “the extraordinary accomplishments of women everywhere and especially in our restaurants.”

While many appreciated the gesture, the marketing stunt fell flat among others as they questioned what the company was trying to achieve.

“Hey @McDonalds, maybe instead of a cheap PR stunt where you make the M a W to ‘support’ women, you do something real—like paying your workers a living wage,” tweeted Nathan Lerner, Democratic Coalition Executive Director. 

McDonald’s low wages have placed its female employees at a disadvantage, with some facing poverty and homelessness, The Guardian reports.

A McDonald’s spokesperson explained that most of McDonald’s restaurants are independently owned, therefore its respective owners set the wages and benefits of the restaurants.

Some netizens expressed their unhappiness with the movement. One Twitter user commented, “Now that it was inverted to make a ‘W’ for women, reversing it will make it an ‘M’ for men. Forever.”

Another wrote, “You could also provide liveable wages, better benefits, equal pay, legitimate career paths for the future, paid maternity leave…Or you can flip a logo upside down that works too.”

Take a look at some of the responses below.

[via Fortune, opening image via Bikeworldtravel /]


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