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Wieden+Kennedy Embraces Ghibli Vibes In ‘Only Slightly Exaggerated’ Tourism Ad

By Prosyscom
In March 13, 2018
101 Views



Image via Travel Oregon

Studio Ghibli films, the “Disney” of Japanese animations, are often lauded for their otherworldly, fairylike aesthetics.

It is no surprise that Miyazaki’s magic has captured even the hearts of the team at world-renowned creative firm Wieden+Kennedy, who has directed and produced a beautiful campaign for Travel Oregon.

Titled ‘Only Slightly Exaggerated’, the enchanting ad reveals breathtaking spots of Oregon that seem overblown, but the tourism board assures that the scenes are only embellished by just a smidge.

The film takes on elements from My Neighbor Totoro, Spirited Away, Castle in the Sky, and more, condensing an entire Miyazaki-like universe in one earthbound state.

“When you visit Oregon, you might see things that seem a little unreal,” the campaign site reads. “Like a misty waterfall where you make friends with frogs.”

Watch the stunning clip and learn more here.


Image via Travel Oregon


Image via Travel Oregon


Image via Travel Oregon


Image via Travel Oregon


Image via Travel Oregon

[via Travel Oregon, video via oregon, images via Travel Oregon]

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